FAQs


 

WHAT IS MINIMALISM?

Welcome! I'm Aja and I created Minimalism to offer a new way to discover elevated lifestyle essentials from emerging and established brands and designers. Consider this your guide to discovering the best of minimalist design and lifestyle. 

I present carefully selected, high-quality goods sourced from around the world – via curated collections, premium parcels, and contextual editorials. You may not want to fill your personal space with clutter but you will get excited about thoughtful designs that are beautiful, functional, and of course, minimal. 

 

WHAT's Your definition of MINIMALISM? 

There are many different definitions of minimalism – here I focus primarily on the aesthetic principle by selectively indulging in objects that enhance our lifestyle. For more about my viewpoint on minimalism read my editorials here, here, and here

 

WHAT ARE EDITORIALS? 

Contextual editorials are short stories about brands, ideas, or concepts I've discovered, with a focus on ways in which you can seamlessly integrate them into your life. Though I occasionally feature sponsored stories, I never write about topics I don't genuinely find interesting and worthy of sharing. 

 

WHAT ARE COLLECTIONS? 

Curated collections are tightly edited selections of everyday essentials of my favorite minimalist goods, grouped by lifestyle theme. I am in the process of building out this new concept shop so check back often as I continue to add more brands. 

 

WHAT ARE PARCELS? 

Premium parcels are a selection of luxe assembled that are dual gender, timeless, functional, and beautiful. Consider them a minimalist gift box that you can give to others or treat yourself with.  I curate parcels every three months from thoughtful designers and brands with a story to tell. Many of these items will be original and exclusive and you won't be able to easily find them elsewhere. 

Shipping 

I send out parcels quarterly in March, June, September, and December. Parcels ship out in the time frame specified on the parcel page (typically end of the ship month). The exact arrival dates will vary depending on where you are in the world. When your parcel has been prepared and ready to ship you will receive an email with a tracking number. Residents abroad should expect a slower parcel arrival given the customs clearance process.  

Discounted shipping is $5 for U.S. deliveries or free for two or more parcels. Residents abroad play a discounted rate of $20. Please be aware that international packages may be subject to import duties and we're not responsible for covering those costs. These rates are subject to change and will be communicated clearly at checkout. 

Returns 

We stand behind the quality of the goods we source. If you have an issue with any item in your parcel we only require that you contact us within 15 business days of receipt at curator@minimalism.co and we'll try our best to resolve it. Please note that in the event a return is warranted we gladly accept unused items with all the original packaging and labels intact in exchange for a new item or account credit. We will provide U.S. residents with a shipping label to return the goods.  

 

IS MY INFORMATION SECURE? 

Yes it is and we use very reliable and trustworthy third party systems:  Stripe to process your payments and Mailchimp to communicate with you via email. We never share your information. 

 

CAN I RECOMMEND A PRODUCT OR BRAND? 

You sure can. If you manufacture, design, or sell minimalist goods and want to be featured in our quarterly parcels please contact us at curator@minimalism.co or here. We also accept ideas from the general public.  

 

I'M A MEMBER OF THE PRESS, HOW CAN I CONTACT YOU? 

I welcome any inquiries from journalists and bloggers. Contact Aja at curator@minimalism.co to receive our press kit or request an interview. Please clearly credit minimalism.co with a link back in your news stories and blog posts.  

 

I'M INTERESTED IN ADVERTISING ON MINIMALISM 

Every month Minimalism offers a limited number of sponsored stories via editorial features and/or social mentions. We have a number of programs that can be tailored to your specific needs. Contact us at curator@minimalism.co to receive more information. 

 

SO WHO'S BEHIND THE BRAND? 

I'm Aja Nicole Edmond, an ex-brand and marketing executive with an MBA from The Stanford Graduate School of Business. I garnered extensive fashion/retail/e-commerce experience before becoming a creative entrepreneur, brand advisor, design curator, and minimalist lifestyle blogger. I decided to leave the corporate world to build my own simple, beautiful, and meaningful brands. I'm also a minimalist and advocate of simple living (on your own terms). You can learn more about me here