Ready to work with a minimalist living coach to simplify your life?

Contrary to popular belief, life does not have to be hard. I'll help you live with intention and design a life that's focused only on the essential. 


You are ready to work with a coach if you answer yes to any of the following questions: 

Are you completely overwhelmed with life or work? 

Does life seem overly complex and complicated? 

Do you have too much material or mental clutter? 

Do you lack a clear life vision or purpose in life? 

Are multiple areas of life feeling messy and disorganized? 

Do you constantly neglect what matters most to you? 

Are you fickle and indecisive with everyday choices?

Do you impulse buy or mindlessly consume things you don't need? 

Do you ruminate on issues and harbor a lot of negative self talk? 


Many people spend each day harboring certain expectations for their life that they don't feel empowered to turn into reality. That's because they don't realize it's possible to live and work with intention.



My goal is to help you eliminate the inconsequential and focus on what matters most to you in life. I want to help you live a life of freedom and fulfillment and be unburdened from unnecessary complexities. I specialize in the following areas: 

  • Finding more time to focus on what matters most 
  • Improving finances by overcoming frivolous spending 
  • Elevating your style and personal image
  • Streamlining your environment and personal space 
  • Setting clear priorities and committing to your goals  
  • Making swifter and better decisions based on values 
  • Becoming more organized, productive and efficient
  • Shifting to a positive mindset and abundant thinking
  • Living a purpose-driven life with a clear life vision 
  • Increasing feelings of happiness and contentment 


No matter the primary focus area, all of my clients will be guided through the process of developing a personalized life strategy that is the basis of intentional living. This includes: 

Happiness Formula — we'll assess the elements that drive your long-term happiness including what influences your self image and esteem. 

Life Philosophy — you'll be guided through a process for determining an overarching set of principles that give you meaning and influence your decision-making.

Purpose Assessment — using your life philosophy, you'll go through an exercise that will help you determine your purpose in life. 

Wheel of Life — once you identify your purpose, you'll start aligning all of your important life themes (career, relationships, etc.) to your purpose. 

Mental Models — I'll help you curate a set of research-proven ideas and tactics you can rely on to ease decision-making and make effective change. 

Roadmap & Resources — you'll be equipped with a comprehensive action plan and set of materials to help you realize your life vision.  

The life coaching sessions are held virtually via video or phone so you can work on your goals from the comfort of home or other preferred setting. 


Bonus #1

Instant access to the Minimalism Challenge  is included in all of my coaching packages (a $199 value)

Bonus #2

A free hard copy of the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown (a $19 value)


Get started by sending an inquiry 

I'm currently at capacity but send an inquiry and I'll notify you promptly when space in my simple living coaching program becomes available. 

Name *
How did you hear about Minimalism & Co.?
Please describe your goals and/or challenges so I can get a sense of what you want to work through.

What is coaching?

The purpose of coaching is to partner with a personal growth specialist who can assist you in identifying and achieving specific goals and making significant changes in your life — in this case streamlining and simplifiying specific areas of your life.

In our partnership, I help you design and implement strategies for figuring out and getting to where you want to be in an efficient, effective, and rewarding way.

I also serve as a support system and accountability partner motivating you to stay on track and empowering you along the way.

Explain what coaching isn't?

I won't tell you how to run your life nor force my advice or opinion on you. I help you uncover what you want to do and give you a set of tools and recommendations to make decisions that'll bring about the change you desire.

You will always make your own decisions and fully own your actions.

I am also not a therapist or psychologist and will not counsel you on issues related to mental illness, depression, and the likes.

Where a therapist is often past-oriented — working to unpack things that happened in your life and solve deep-set emotional problems — I am future-oriented. I help you employ tactics that get you from here to there.

Exactly how will I benefit?

My goal is to help you eliminate the inconsequential and focus on what matters most to you in life. I will show you how to live a life of freedom and fulfillment and be unburdened from undue complexities.

This includes but is not limited to:

  • Finding more time to focus on what matters most
  • Improving finances by overcoming frivolous spending
  • Elevating your style and personal image
  • Streamlining your environment and personal space
  • Setting clear priorities and committing to your goals
  • Making swifter and better decisions based on values
  • Becoming more organized, productive and efficient
  • Shifting to a positive mindset and abundant thinking
  • Living a purpose-driven life with a clear life vision
  • Increasing feelings of happiness and contentment

How does it work?

Coaching is designed to be an exploration into who you want to be, what you want to do, and how to get there.

There's no specific time frame necessary. Some of my clients solve their challenges in only a month while others devote years to their development.

We'll kick off our partnership with a personalized questionnaire that I'll create for you so we can outline and evaluate your specific needs.

Next, we'll schedule a one-hour discovery session, which is a call designed to uncover where you are stuck, and to identify the professional or personal areas you need the most help simplifying.

From that session I'll develop an initial strategy, or roadmap, so our sessions going forward are focused. I'll send this to you to review and make any necessary adjustments. We can make changes to it at anytime.

We'll then schedule ongoing weekly or bi-weekly calls and follow the roadmap to continuously work on your self-identified goals in the most efficient, effective, and rewarding way.

Each session will wrap up with an actionable game plan comprised of detailed homework (and supporting resources I'll send to you as needed) for you to work on between our calls.

Note our sessions will be virtual via Zoom (audio or video) unless you have a preferred contact method.

How is your coaching program different??

First, my approach is inquiry based which means I ask you thoughtful questions that help you think about your life in a fresh way.

Second, I've also created a collection of unique personal growth and minimalist living frameworks that you can't find elsewhere. I don't just regurgitate the tools that are out there but fine-tune them to resonate with the unique needs of my clients.

Moreover, I integrate design thinking into my coaching methods. Designing thinking is a proven methodology for solving problems and discovering opportunities designed by renowned Stanford University professors.

I'm also an experienced simple living writer and have deep expertise in this philosophy. I've found that many personal growth challenges stem from mental clutter, distractions, lack of focus, and the inability to prioritize. I help my clients eliminate complexity in their lives by removing the inconsequential.

Lastly, I draw heavily from my experience running a personal growth platform with over 100,000 readers. The information I curate, content I develop, and feedback I receive daily helps me gather and retain diverse insights that are useful on an individual basis.

Can I create a custom package?

You sure can. I have standard packages for 1, 2, 3 and 6 months. However, everyone's capacity is different. If you want a customized package based on your unique schedule and budget we can discuss and tailor a program to your needs.

Do you accept payment plans?

My 3- and 6-month packages can be divided into smaller payments. More information about these packages and payment plans can be provided once you schedule your free discovery session.

I have more questions!

I'm here to answer them! Contact me at

minimalist living coach.jpg

Your dedicated simple living coach

I'm Aja, the founder of several personal growth and professional development platforms including Minimalism & Co. I'm a life coach, business consultant, and personal brand strategist.My work has been featured in publications such as Fast Company, Apartment Therapy and Thrive Global.  

I started my career in finance before moving on to fashion and lifestyle marketing. Though successful, I wasn't fulfilled and couldn't imagine living a life filled with 12+ hour days half-heartedly doing work I didn't care about. 

After attending business school at Stanford University I picked up a powerful motto from a course I took: live a life of consequence. I felt empowered to be intentional in crafting my life, my work, and my impact. 

Fast forward and, after being coached myself, this platform became a manifestation of my vision. I decided that my purpose is to help you find yours and simplicity is at the core of all that I do. 

I'm looking forward to partnering with you in using principles of minimalism to design your ideal life. 


Aja is one of few personal development coaches I know who takes a more active role in your progress. She doesn’t just regurgitate the things you say back to you but uncovers useful insights and ideas and offers tools and resources that work! I also love her holistic approach by addressing different lifestyle areas such as simple living. I feel like Aja (and her platforms) are becoming my one-stop shop for personal growth and professional improvement.
— Kevin, Entrepreneur, San Francisco
Over the course of the past couple of months in Aja’s life coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the coaching business I’ve been putting off for years!
— Elizabeth, Life Coach, Chicago
It’s been a pleasure getting coached by Aja. She is incredibly organized, friendly and responsive. Given my demanding career, she’s been working with me on prioritizing and finding balance. I highly recommend!
— Ross, C-Level Executive, New York
Aja is attentive and also flexible — she always makes herself available when I have something come up and need to schedule an impromptu session. Getting coached by her has gotten me so much further than I would’ve been without this level of support.
— Lynne, New York
Aja is simply incredible. She truly cares about your success, and it has been excellent to work with her. She is not only extremely knowledgeable and attentive, but she is also deeply invested in understanding your needs and effectively translating them into succinct recommendations. She is also always available when you need her. It has been a real pleasure being coached by Aja.
— Jonathan, San Francisco