Minimalism & Co.

Seeking simple strategies for streamlining your life?

Improve each area of your life with our one-year personal development course sent via 52 easy to implement weekly email lessons.

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Ready to live simply and with intention?

This course will expose you to common (and not so common) principles of minimalism and teach you how to live simply and with intention in each area of life.


Does your life feel too complicated?

Is life more difficult than it should be? Have you been looking for practical solutions to streamline your life? If you're serious about overcoming these complications then you are in the right place.

Before the Course

Overwhelming schedule

Stressful work   

Cluttered home

Neglected relationships

Impulse shopping

Mindless consumption

Easily distracted

Negative self-talk

Fickle and indecisive

Lack of purpose

After the Course

More time

Better finances  

Enough energy

Streamlined space

Clear priorities

Better decisions

Organized & efficient

Positive, abundant thinking

Purposeful living

Increased happiness

Want more from life by embracing less? 



  • Short & actionable emails with lesson + challenge
  • Recommended reading to further explore lessons 
  • Add to calendar feature to schedule challenges
  • Lifetime accessibility via an online course system
  • Printable PDF of all lessons sent at the end of course


  • Career — productivity at work and school
  • Development — personal growth and mindset  
  • Environment — sustainability and eco-friendliness 
  • Style — personal image and streamlined style 
  • Finances — managing money and consumption 
  • Home — physical space and environment 
  • Health — emotional and physical wellness 
  • Interests — balancing hobbies and activities 
  • Relationships — friends, family, and romance 
  • Technology — simplifying digital activities 


Here's a snapshot of some of the well-researched principles pulled from philosophy, business strategy, positive psychology and more. 

  • Create a Realistic Daily Routine 
  • Think Like a Stoic 
  • Streamline Your Personal Style 
  • Eliminate Paper Clutter at Home 
  • Automate Repetitive Tasks
  • Indulge in Simple Pleasures 
  • Minimize Your Ecological Footprint
  • Be in Sync with Others 
  • Manage Your Expectations 
  • Reduce Your Dependence on Money

Motivated to take action?

There is no "right way" to be a minimalist. Minimalism means different things to different people and throughout the course you'll build a solid foundation for making this philosophy work best for you. 

This course is not just about inspiration but motivation. You won't just think, you will act. You will de-stress, declutter, deprogram self-limiting thoughts, and eliminate distractions.

This is a complete suite of simple solutions designed to address the areas of life that tend to have the most complications. Each module dives into a variety of principles that will yield long term improvements to your thoughts, habits, and behaviors. 

Get ready to thrive and witness immediate results in your life as a result of your commitment to simplification. 


How has the challenge helped simplify hundreds of lives?

I consider myself a seasoned minimalist so didn’t think this course would be useful but was curious and figured I’d check it out anyway. Wow was I proved wrong. Never think you are too experienced to learn! The course is so thoughtful and well structured. It covers a broad range of lifestyle situations. For example, I never thought about applying simplicity to my relationships. I was neglecting family and friends to get my businesses off the ground and this helped me find more work/life balance.
— Matthew, Programmer/Entrepreneur
As a mom with young twins I desperately needed to learn how to manage everything I have going on in my life (including my children’s crazy schedules). This course motivated me to uncover areas where I was wasting time and energy — and eliminate them so I could be focused.
— Yvonne, Nurse & Mother
I’m starting a whole new phase of my life: my kids are all grown and out of the house and I just retired at a pretty young age. I no longer have any commitments. I’ve worked very hard and want to jumpstart this exciting new phase by making life easier and less complicated. So far this course is showing me how.
— Daniel, Retired Engineer
My work is demanding and mentally exhausting so I can’t afford to have petty things draining my already limited energy! I was overwhelmed and looking for ways to minimize stress outside of work. At first I didn’t think I had time for a course! But everything is structured so well. It gave me so many different ideas for simplifying ... things I never would have thought of.
— Frederic, Political Strategist
I started reading about the concept of minimalism and eventually got to a point where I wanted to test out whether this could work for me, especially being a design student and having a hectic schedule. I didn’t know where to start and like how this course curates the best ideas to expose you to. The concepts are also presented in a very open-minded way that helps you consider whether a particular idea is right for you, and if so shows you how to apply it. Beautiful interface too!
— Ashley, Graphic Design Student

Ready to redesign your entire life with minimalism?


Take the first step by getting a taste of the full challenge with the free 7-part email course. 

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Do you have questions?

How can I purchase the course?

First start with the free email course to preview a lesson and get a taste of the full challenge. We'll follow up shortly after with enrollment details. Given some of the personalized offerings we can only accept a limited number of students into the program at a time. So be on the lookout for your enrollment offer so you don't miss the deadline as new students are only invited every 1-3 months.

How is the course different?

This well-structured digital course uses a format that does a better job than a book or blog post at pacing you through different principles of minimalism.

Moreover the principles shared are not just generic regurgitated concepts that you've probably heard before, but unique well-researched ideas and insights.

Lastly, the course is broken down into manageable lessons that give you ample time to really take in the material and schedule the right moment to apply them to your life.

Do you offer a guarantee?

Sure do! If you aren't satisifed contact me at within 30 days and I'll immediately issue you a refund and terminate your course access. No questions asked.

That way you can try it for a month with no risk and get your money back if you truly believe you didn't learn anything that can help simplify and improve your life.

Who is this course for?

This course is a solution for anyone who is seeking actionable ways to simplify different aspects of their life — be it work, home, style, relationships, or other areas.

It doesn't matter if you are an aspiring or experienced minimalist, you'll find ample ways to put the ideas and insights from this course to work in your life.

However, this course is not for you if you aren't ready to change your mindset and take action. It is not designed for passive learners but for individuals who are motivated to improve and develop their life by embracing simplicity.

Finally, please don't approach this course obsessively. Feel free to apply what works for you and discard the rest. Minimalism shouldn't be a rigid doctrine but one of many tools you use to improve your life. As Wilde says, "everything in moderation including moderation."

What format is the course in?

The course is sent via a weekly email with all lessons, challenges, and recommended reading materials.

In addition to the emails you will also have lifetime access to an online system where all the course materials are stored (in case you prefer a self-guided approach).

How long do the lessons take?

It will take about 5-7 minutes to read each lesson. Most of the challenges for each lesson are designed to be completed within an hour, however, it's up to you to work through them at your own pace.

This is why we include an add to calendar feature so you can schedule time as convenient.

Who created this course?

This course was created by me, Aja Nicole Edmond. I'm a life coach and business consultant with a personal growth platform that helps over 100,000 thinkers, creators, and entrepreneurs improve their life and life's work.

I studied personal coaching, high-performance leadership, professional development, entrepreneurship, innovation and design at the Stanford Graduate School of Business. This multi-disciplinary curriculum inspired me to build a business that uses principles of simplicity, creativity and beauty to elevate lives.

Simplicity is a significant element of my personal growth and professional development resources. You can learn more about me and my work here.

I have more questions!

I'm here to answer them! Contact me at