FAQs


 

WHAT IS MINIMALISM?

Welcome! I'm Aja and I created Minimalism to be a digital salon of sorts, offering a way for likeminded cosmopolitans to discover an edited collection of ideas, concepts, and brands in design, travel, style, and living – all with a focus on beauty, simplicity, and creativity. 

 

WHAT's Your definition of MINIMALISM? 

There are many different definitions of minimalism and to each his own! For more about my viewpoint read here, here, and here

 

WHAT ARE EDITORIALS? 

Contextual editorials are visual stories about brands, ideas, or concepts I've discovered, with a focus on ways in which you can seamlessly integrate them into your life. Though I occasionally feature sponsored stories, I never write about topics I don't genuinely find interesting and worthy of sharing.

 

WHAT ARE EssaYs? 

Personal essays are longer form word-centered pieces that get deep and intimate. Here I expose my ideas and opinions about how to navigate life and pursue simple pleasures. 

 

WHAT ARE COLLECTIONS? 

Curated collections are tightly edited selections of everyday essentials of my favorite minimalist goods, grouped by lifestyle theme and available for purchase direct from the provider. 

 

WHAT HAPPENED TO PARCELS? 

The premium parcel service was a quarterly selection of luxe assembled goods that were dual gender, timeless, functional, and beautiful. The service was recently acquired by an entrepreneur with plans to relaunch under different branding. If that happens, I'll be sure to provide an update. So far I've kept the rights to the minimalism.co domain so I could continue delivering high quality curated and original content focused on minimalism. If you have any additional questions contact me at curator@minimalism.co and I'll direct your inquiry to the appropriate person to assist. 

 

I'M A MEMBER OF THE PRESS, HOW CAN I CONTACT YOU? 

I welcome any inquiries from journalists. Contact Aja at curator@minimalism.co to receive my press kit or request an interview. Please clearly credit this site with a link back in your news stories. 

 

HOW CAN I COLLABORATE WITH YOU? 

Every month Minimalism offers a limited number of collaborations via editorial features, social campaigns, or affiliate partnerships. Contact us at curator@minimalism.co to learn more. 

 

HOW CAN I HIRE OR WORK WITH YOU? 

I work on select projects each month for creative entrepreneurs and elevated lifestyle brands. You can learn more about my services and contact me here. 

 

TELL US MORE ABOUT YOU.  

I'm Aja Nicole Edmond, an ex-brand and marketing executive with an MBA from The Stanford Graduate School of Business. I garnered extensive fashion/retail/e-commerce experience before becoming a creative entrepreneur, brand advisor, design curator, and minimalist lifestyle blogger. I decided to leave the corporate world to build my own simple, beautiful, and meaningful brands. I'm also a minimalist and advocate of simple living (on your own terms).